Scholar

Victor has been described as a mad scientist in the field of marketing and communication.

He’s a business and marketing scholar specializing in brand storytelling, strategic communication, and founder-led brand growth. He holds a Bachelor of Laws (LLB) from the University of Lagos, where he was recognized as one of the best public speakers in the school. He excelled as an award-winning graduate in brand communications from Orange Academy, Nigeria's premier institution for creative and marketing education. He further distinguished himself with a perfect score in Harvard University's Rhetoric: The Art of Persuasive Writing and Public Speaking program.

At Bournemouth University, where he currently is a Master’s student in Marketing Communications, Victor serves as the Vice President of the Business Society, where he holds monthly workshops on the creator economy, creator-led business models, brand storytelling and the future of marketing.

As founder of Jali Group, Victor has pioneered innovative frameworks for integrating narrative strategy into business scaling, most notably through his acclaimed module, ‘Finding Story X,’ which has empowered thousands of entrepreneurs and marketers across Africa and beyond.

Victor's interdisciplinary approach, blending legal analytical rigor with rhetorical mastery and practical marketing execution positions him as a leading voice on how authentic communication drives sustainable business growth.

He is passionate about advancing scholarship in marketing strategy and entrepreneurship, making him an ideal candidate for tenure-track roles in specialist business schools and universities focused on innovation, digital transformation, and the creator economy.